Ken Peña — Product and Digital Designer, PENA Design Portfolio

PENA® Design Scroll
Portfolio

Originally from the bay area, Ken is a craft focused designer with experience designing delightful interactions from web to mobile based in Portland, Oregon. Currently crafting for 0-1 brands from e-commerce to enterprise as a digital designer at Studio Freight.
Homies, Contact, Resume

  • 2025–Now Senior Digital Designer at Studio Freight
  • 2023–2025 UX Designer at Confirmed, adidas
  • 2021–2023 UI Designer at Top Creator, adidas
  • 2019–2021 Motion Designer at Quadmark

I'm honored to acknowledge the mentors, collaborators, and fellow innovators who've inspired me along the way.
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Allyson Arrogante Carl Barrett Andy Davies Miguel Fajardo Michelle Gross Clayton Harding Jordan Hetzer Dallen Hoyal Ilya Kostin Peter Javorkai Brian Lin Joy Liu Cole Londeree Aaron Marks
Meghalee Om Nagarkar Stephen Oey Lídia Santos Roxy Shi Michael Spielchert Lynn Teoh John Teo Evan Vo Ocean Vu Perry Wang Chris Whitefield Jordan Winick Hanna Xu

Selected Work

CONFIRMED® — adidas

Product Design, 2024. User Experience Designer. E-Commerce.

Designed a new product listing page (PLP) that balanced innovation while incorporating assortment needs from multiple markets during CONFIRMED's transition to a premium digital boutique. Designed and shipped a net-new add to bag flow to support multi-item shopping.

INVITE ONLY ACCESS® — adidas

Product Design, 2023. Product Designer. E-Commerce.

Led design of an end-to-end sales tool for celebrity partnerships, streamlining product discovery and purchase for end-users while simplifying backend workflows from creation to campaign for internal teams.

IVY PARK® — adidas

Design System, 2022. Brand Design. Fashion.

Maintained design system tokens and promoted innovative use cases with the adidas design systems team. Integrated campaigns across web and mobile app touchpoints within the adidas brand ecosystem.

METAMASK® REWARDS — Consensys

Product Design, 2025. Product Designer. Web3.

Redesigned and launched a new rewards program for web and the native MetaMask app. Created reward redemption flows and a design system utilizing MetaMask brand language.

CONSENSYS® — Consensys

Web Design, 2025. Digital Design. Web3.

Built a scalable web component design system spanning navigation, blog index, and marketing for Consensys.

Lightfield® — Lightfield

Web Design, 2025. Web Design. Editorial.

Crafted two full web experiences for Lightfield open beta launch celebrating minimalistic and functional product design.

PLINKO* — Personal

UI Exploration, 2025. Creative. Personal project.

Music player UI exploration for streaming, inspired by Teenage Engineering and Dieter Rams. Collaboration with Miguel Fajardo.

PLAYHOUSE* — Personal

Exploration, 2026. Creative. Personal project.

Creative playground exploring industrial design, product design, and art direction. Illustrations by Maya Chungbin.

RARETRASH* — Personal

Exploration, 2025. Art Direction. Personal project.

Illustration and art direction exploration inspired by streetwear culture and artists like Brian Donnelly.