# Ken Peña — PENA Design

> Craft-focused product and digital designer based in Portland, Oregon. Senior Digital Designer at Studio Freight. Experience at adidas, Consensys, and independent creative work.

## About Ken Peña

Originally from the San Francisco Bay Area, Ken Peña is a craft-focused designer with experience designing delightful interactions from web to mobile. He is based in Portland, Oregon and currently crafts for 0–1 brands from e-commerce to enterprise as a Senior Digital Designer at Studio Freight.

**Contact:** ken.jpg@icloud.com  
**Resume:** https://kenjpena.com/Pena_Ken_202601.pdf  
**LinkedIn:** https://www.linkedin.com/in/cmyken  
**GitHub:** https://github.com/kenjpeg  
**Twitter:** https://twitter.com/kenjpena  
**Website:** https://kenjpena.com/

## Career Timeline

- **2025–Present** — Senior Digital Designer at Studio Freight
- **2023–2025** — UX Designer at Confirmed, adidas
- **2021–2023** — UI Designer at Top Creator, adidas
- **2019–2021** — Motion Designer at Quadmark

## Portfolio Projects

### CONFIRMED® — adidas (Product Design, 2024)

**Role:** User Experience Designer  
**Industry:** E-Commerce  
**Tags:** Mobile Design, Product Design, Prototyping

Designed a new product listing page (PLP) that balanced innovation while incorporating assortment needs from multiple markets during CONFIRMED's transition to a premium digital boutique.

CONFIRMED began as a hype-driven drop platform focused on limited releases. In addition to a visual refresh of the shop tab, designed and shipped a net-new "add to bag" flow to support multi-item shopping.

### INVITE ONLY ACCESS® — adidas (Product Design, 2023)

**Role:** Product Designer  
**Industry:** E-Commerce  
**Tags:** Mobile Design, Motion Design, Prototyping

Led design of an end-to-end sales tool for celebrity partnerships, streamlining product discovery and purchase for end-users while simplifying backend workflows from creation to campaign for internal teams.

Adidas partners with large celebrities and influencers to create exclusive products. The final solution struck a delicate balance between partner expectations, brand integrity, and end-user experience—a fluid, cohesive experience for all stakeholders in the collaboration pipeline.

### IVY PARK® — adidas (Design System, 2022)

**Role:** Brand Design  
**Industry:** Fashion  
**Tags:** Design Systems, Brand Design, Web Design

Maintained design system tokens and promoted innovative use cases with the adidas design systems team for projects like Ivy Park.

As part of the digital innovation org, collaborated with the core UX team at adidas to integrate campaigns across web and mobile app touchpoints within the adidas brand ecosystem.

### METAMASK® REWARDS — Consensys (Product Design, 2025)

**Role:** Product Designer  
**Industry:** Web3  
**Tags:** Product Design, Mobile Design

Collaborated with the MetaMask product team on a three-week campaign sprint to redesign and launch a new rewards program for web and the native MetaMask app.

Created flows for reward redemption and established a design system utilizing MetaMask's brand language. Featuring 3D and art direction by Ilya Kostin.

### CONSENSYS® — Consensys (Web Design, 2025)

**Role:** Digital Design  
**Industry:** Web3  
**Tags:** Web Design, Design Systems, Brand Design

Collaborated with the Consensys team to build a brand new web component system that evolved Consensys' existing brand system.

Featuring 3D by Alan Alanis and art direction by Aaron Marks. Delivered a scalable design system spanning navigation, blog index, and more in a tight sprint.

### Lightfield® — Lightfield (Web Design, 2025)

**Role:** Web Design  
**Industry:** Editorial  
**Tags:** Interaction Design, Web Design, Brand Design

Crafted two full web experiences for Lightfield's open beta launch celebrating the minimalistic and functional design of the product.

Led digital design execution for web and mobile, guided collaborators, and drove creative strategy to deliver high-quality digital experiences.

### PLINKO* — Personal (UI Exploration, 2025)

**Role:** Creative  
**Industry:** Personal  
**Tags:** Industrial Design, UI Design, Exploration

Plinko is an exploration into the design of a timeless music player centered in streaming, designed entirely in Figma.

Inspired by Teenage Engineering and Dieter Rams. Collaboration with Miguel Fajardo exploring industrial and visual design around the spirit of play.

### PLAYHOUSE* — Personal (Exploration, 2026)

**Role:** Creative  
**Industry:** Personal  
**Tags:** Branding, Visual Design, Exploration

Playhouse is a creative playground exploring concepts in industrial design, product design, and art direction.

Featuring illustrations by Maya Chungbin. The brand embodies Brian Eno's philosophy that work is play.

### RARETRASH* — Personal (Exploration, 2025)

**Role:** Art Direction  
**Industry:** Personal  
**Tags:** Art Direction, Illustration, Exploration

Passion project exploring imposter syndrome and illustration styles mixed with streetwear culture—consistent character language and world-building.

Inspired by artists like Brian Donnelly (KAWS).

## Expertise

Product design, UX design, UI design, mobile design, web design, design systems, motion design, prototyping, brand design, art direction, interaction design, e-commerce, Web3, fashion, editorial.