Fear of God Athletics®

2021 — 23
FOGA

As a User Interface designer at adidas, I was tasked to support multiple global campaigns and cross functional alignment through establishing frameworks for seamless launch delivery.

01. Context
02. Conflict
03. Contribution
04. Collaboration
05. Impact

OUTPUT

Stakeholder alignment
Asset placement mockups and prototypes
Strategic analysis and content placement
Testing and validating components

TEAM

Content — Parkwood Ent.
Product — Jared Bird
Partner — Kate McCusker

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IVY HEART

Drop 4 — Peloton Collection

Parkwood Entertainment

Feb. 2021

CONTEXT

Beyoncé's athleisure brand IVY PARK

partners with Adidas for inclusive, gender-neutral collections spanning fashion, performance wear, shoes and accessories.

FRAME2

01.

IVY HEART

Drop 5 — Valentine Collection

pena